The client was Puerto Rico Legal Services, Inc. (2018) , is a private non-profit organization that provides free legal representation and counseling to qualifying individuals and communities in cases of civil nature.
They are a returning client, we did for them the Annual Report 2017.
We conceptualized and developed visual communication strategies (copy-writing, photographs, illustrations and videos services).
Again in 2018, Puerto Rico Legal Services hired us for its Annual Report 2017. From the previous work experience (and positive results) Rubberband proposed to include their employees stories (lawyers, directors, administrators, among others) as they worked post the catastrophic event of Hurricane Maria.
Based on storytelling techniques, the report titled Tenacity and Resiliency emphasized on SLPR’s staff motivation to serve so justice could be secured in those chaotic days in Puerto Rico. Rubberband worked using a patchwork approach that allowed the production of a cross media project. The annual report had three versions, each with a different depth level: an online version, with videos, interactive map, links and a 360 video; an email version, with activated links; and a version for print on demand.
Each version refers to each other, this way the reader could choose to move into more depth in any of the topics of his/her interest. We were careful that technology did not override content, thus animations and interactivity were considered based on easy access and good practices in user interface. We were also sensible about the imagery concerning the hurricane since there are many people who have not been able to recuperate from this event. For this reason, it was a design challenge to tell the stories with veracity and sensibility.
We also wanted to start a simple design system, so they could use in their programs, social network channels, and website. Therefore, this annual report repeats the illustrated icons previously used, and both publications have the same open, clean design, with pocket of information as communication strategies. The client was very pleased with our work and assigned us new and more complicated creative endeavors.
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