Improving Service

User-Oriented Web Menus

The client, Impactivo Consulting (2013), is a social impact firm that specializes in the field of  healthcare, childhood, education and philanthropy.
talking bubble azulThey wanted to pick up suggestions from their users as to improve their children website.
We inquired about a new possible interface navigation based on the perspective of the users.


talking bubble amarilloImpactivo Consulting wanted to audit a children’s website they had recently launched. Chiquiespacio aimed to become a community of knowledge for parents concerning the education of their children.

We approached the task by co-creating hierarchies and sequences of topics; together with the users, we were able to identify what they wanted to access first and their desirable journey through the website. We achieved this in a morning session.

We then used these insights to establish design strategies, and suggested new ways to organize the information according to the actual experiences of the website’s readers.

Usability testings and card sorting were the methods used for this inquiry. Our proposal was responsive to mobile devices, and was based on pockets of information and user preferences.

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About the author

Jose Roa

BA in Arts from the University of Puerto Rico (2000). Administrative Assistant at Rubberband since 2013. Roa has worked at Galería Botello (1996 - ); Escuela de Artes Plásticas (2012, EAP); Ballets de San Juan (1992-94); and Casa Candina (1990 - ). He has co-organized exhibitions for Museo de Arte Contemporáneo de Puerto Rico, and has collaborated with filmmaker Sonia Fritz; Amigos EAP; Museo de las Américas, and visual artists such as Myrna Báez, Víctor Vázquez, Jorge Zeno and Arnaldo Roche-Rabell.