Polimorfo, academic journal for the School of Architecture, Polytechnic University.
Branding and Publication Design 2019.
We designed and implemented a design system for an academic design journal.
Rubberband Design Studio were the creative force of our most recent Polimorfo issue (2019-20). We requested that the identity of the volume should reflect the theme “En Contra/Against” and the ideas associated with confrontation and opposition. Rubberband recommended a flat design, in which the bold color palette is evocative of notions such as discontent, indignation, and contestant attitude. Through a system of color blocks with distintive chromatic range, resulted a strong visual language that is also associated with silk-screen printing and the protest posters, especially when generated in contexts of discontent, and urgency.
Design principles were established, concerning used typography, diverse layouts for sections, among others, as part of a design system.
The result is a new design that takes advantage of the powerful images created by artist Garvin Sierra (suggested by Rubberband’s creative director Mari Mater O’Neill) to illustrate the front and back covers, as well as the featured interview. In addition, the composition benefits from the red and black colors extracted from the cover to highlight the sections.
Once again, thanks to Rubberband, the journal achieves an alluring and bold visual identity, which invites the reader to be interested in the contents and enjoy the reading.
