The client, Taller de Fotoperiodismo, is an educational nonprofit organization.
They requested a course catalog targeting K-12 educators, and other institutional publications.
For all the publications, design guidelines were created so they would be visually related to the 3 curriculum guides previously designed by Rubberband. It was an opportunity to strengthen and expand the client’s branding.
The catalog for the teacher training program (see below) is a selling tool for the sales team of the TFP. It consists of the following parts: a catalog-type options book, a sheet assessment, and a separate sheet with contact information. Continuing with our approach of user-centered design, a semi-structured inquiry of the TFP sales team was conducted in order to contextualize the needs of their sales process. It used design as a sales and marketing tool.
The 3 institutional publications were set to work with infographic covers. Our creative director, O’Neill, synthesized the content for quick reading by means of a folding game of questions and answers. After the last unfolding was performed, a book format followed. The 3 publications can work as a set or as individual pieces. All publications were illustrated, and an icon-based system was created for fast and easy reading.
